How BTTR Cut Bulky Delivery Times from 5-Days to 2-Days

Shipping bulky products fast is one of the toughest challenges in supply chain.

Margins are thin. Customers expect instant delivery. And the old model of shipping cross-country from a few warehouses just doesn’t cut it anymore.

Back to the Roots (BTTR), an organic gardening brand, ran into the same wall last year - until they rebuilt their supply chain from the ground up.

They partnered with WARP, a middle-mile platform, to forward-deploy inventory, sync inbound and outbound moves, and upgrade last-mile delivery - cutting shipping times from 5 days to 2 days in under 6 months.

I sat down with Daniel Sokolovsky (CEO of WARP) to break down exactly how they did it - and wrote a playbook you can follow with insights from that conversation.

If you’re trying to speed up bulky fulfillment (without blowing up costs), you’ll find this useful.

Keep shipping 💪 

— Gowtham

What’s Inside

• The Setup → BTTR’s difficulties shipping bulky products

• The Fix → Exact steps they took to cut delivery times by 60%

• The Signal → My top takeaways, so you don’t repeat their mistakes

• The Playbook → A roadmap you can follow to improve your ops

• Full Q&A → With Daniel, on what worked, what didn’t, timelines, and more